THE AUSTRALIAN
THE AUSTRALIAN
From newsrooms to lounge rooms.
in real time.
The uncertain economic outlook for 2023 posed a massive challenge for The Australian and its subscribers alike.
But in times like these, access to high-quality, trusted journalism really is more important than ever.
The Solution
A dynamic brand campaign that was plugged into the news cycle. The responsive creative showcased the breadth and depth of content available to subscribers in the context of what was happening around them.
Here’s how it worked…
here’s how it showed up.
Real stories, real headlines brought to life in real time.
The Results
Audience increased 7.3% to 4.375 million while the average time spent on the site per person grew 18.2% to 13:00 minutes.
