THE GRAND CALIFORNIA

THE GRAND CALIFORNIA

Thanks.
But no thanks.

To launch the new Grand California from Volkswagen Véhicules Utilitaires in France, we naturally looked where all of our competitors did – the nation’s largest camper expo in Le Bourget, Paris.

But after seeing it, we quickly wanted to look the other way.

So we launched in Le Bourget anyway.

Well, kind of…

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