SPOT.
SPOT.
Trust me, I’m a coffee machine.
ZipPay, AfterPay, Klarna… the list goes on. The buy now, pay later category is huge and growing. So when Citi wanted to launch their very own BNPL product, they needed cut through in a noisy market.
‘Perfectly Spottable’ was born.
Bringing to life the moment when something catches the financially-savvy shopper’s eye and it’s even more purchasable thanks to SPOT.
A Perfectly Spottable world was then reimagined from the ground up – giving products a life of their own.
Literally.
Meet Uncle Tony.
He knows two things. Caw-fee and how to do a bitta convincin’.
Fuggedaboutit.
THIS IS RAY.
A comfy cockney that prefers the softer approach.
extending the tale to retail.
The Perfectly Spottable world translated to OOH and social executions, well, perfectly.
Shoppers were targeted where they pay and reminded that whatever catches their eye…y’know.
pay hear.
Not limited to visuals, products everywhere got their own unique personalities and chatted directly with shoppers. Hit play on this one for radio and Spotify.
It’s noice, it’s different, it’s unewesual.